Pavan is the author of critically acclaimed best-sellers, including “When You Are Sinking Become a Submarine” (revised edition: “How a Good Person Can Really Win“), “A Trilogy of Wisdom” (featuring Chanakya, Confucius, and Kabir), and “Machiavelli for Moral People.” Additionally, he authored “The Rx Factor,” a seminal work on healthcare marketing and strategy. The Rx Factor was judged as the most reviewed Pharma-marketing book and stayed among the top three titles, from (among 665 books on Healthcare, Marketing and Advertising worldwide on Amazon.com) for the first three years since its publication. He co-authored “Broom & Groom” with Kiran Bedi and “Lal Bahadur Shastri: Lessons in Leadership” with Congress leader Anil Shastri.