Broom & Groom is an expression of both anguish and hope. Anguish over the inadequate civic sense in our society. Hope, that once the society becomes more aware and sensitive, change will follow.
Broom & Groom is more than a book. It is a mirror for self-reflection and a behavioral compass which would improve community living and enhance our social and professional acceptance, globally.
The two main areas Broom & Groom focuses on are Hygiene and Grooming. On a literal level, Broom stands for Cleansing and Groom for Civility. It is not only our dream but our mission to create an empathetic society that builds a well-groomed nation which proudly stands shoulder to shoulder with the rest of the world.